
Tuesday, June 03, 2008
Free Funerals At Minor League Baseball Games
Minor League Baseball is well known for its wacky promotions and free giveaways, but this one might be going a little too far.
The independent league Grand Prairie Airhogs, playing out of Grand Prairie, Texas (between Dallas and Fort Worth), are giving away an all expenses paid funeral to a fan at today's game.
According to the team's press release:
“We thought this promotion was a great opportunity for us to showcase Irving’s newest funeral home,†said Chapel of Roses Funeral Director, Charlotte Chism Waldrum. “We are excited to be partnering with the AirHogs in their inaugural season."
Upon the winning fan's death they will be garnered with a casket with their choice of color (black?), professional fees (undertaker charges), burial preparation (embalming), use of facilities (burial plot space), vehicle services (hearse), and the burial plot will also include a 24" x 14" granite marker with a zinc base. You gotta go with the zinc on that kind of hardware.
As the press release continues, more strange details emerge: Some of the in-game-festivities will include: pallbearer races, mummy wrapping, eulogy deliveries, and much more! Fans are encouraged to wear black to the game.
Fans of all ages are welcome to participate in the promotion. R
You've gotta be kidding me with this one. Fans of all ages? What if some little kid ends up winning this thing? That's going to be pretty morbid. And it appears as though 'The Airhogs' have very little respect for the dead with 'games' like pallbearer races and eulogy contests.
However, as far as funeral home/minor league baseball promotions go, this is some brilliant marketing. Being the inaugural 'season' for both the team and the funeral home, it's a can't miss crossover, right? Everybody's gotta die sometime.
Grand Prairie Airhogs: Airhogs Give Away Free Funeral, June 3, 2008
CNBC Sports Biz: Free Funeral, The Latest Promotional 'Plot' For Baseball, June 3, 2008
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Comments
Creative advertising or crossing a
Creative advertising or crossing a line? Its a matter of opinion I suppose. After all, everyone at the ballgame is a potential customer for them. I think I'll just consider it a "colorful" part of minor league baseball.