The Boston Celtics won the NBA Championship last night after destroying the Lakers in Game 6, but during an awkward on-court post-game interview, Kevin Garnett supposedly screwed over his main sponsor.

When asked how he felt after winning, Garnett responded by saying, "Man, I'm so hyped right now. Anything is possible. ANYTHING IS POSSIBLE!".

While I was watching it, I realized this quote would be perceived as an incredible moment. Garnett, after being a great player on a losing team for years, came to Boston and got his first championship. Now he's sweating and crying on the court, getting hugs from former Celtic legends, and pouring emotion into the reporter's microphone.

But not everyone is regarding this as a genuine sports success moment. Some are calling it a disastrous marketing blooper.

Garnett is sponsored by adidas, which has been running an ad campaign featuring the slogan 'Impossible is Nothing' for months. Darren Rovell, CNBC's sports business reporter, believes that when Garnett 'incorrectly' exclaimed the adidas slogan, it was a huge missed opportunity for the brand.

Rovell attempts to explain how Adidas got hurt in the celebration:

And then I thought, wait, did he just say, "Anything is possible?" That's not adidas' slogan. Their slogan is "Impossible Is Nothing."

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